Let’s face it, it’s been some years since the retail industry has been impacted by digital transformation. And moving ahead to 2022, it is still trying to properly adapt to modern customers’ ever-increasing demands.
Moreover, with the Covid-19 outbreak wreaking havoc on the industry, it’s more important than ever to try new techniques. It’s no surprise that cutting-edge solutions like AR clothing virtual fitting rooms, which were previously exclusive to select businesses, are now poised to become a normal feature of the modern shopping experience.
This weblog explores how the clothing try on feature is changing the clothing industry. Let’s find out:
Virtual Dressing Rooms: How They’re Evolving!
Virtual dressing rooms continue to be the best real-time retail tool available in the market. With buyers momentarily putting the brakes on purchases in brick-and-mortar establishments. The worldwide virtual dressing room market is estimated to reach $19,250.4 million by 2030, according to estimates. However, it’s reasonable to expect that, as a result of the pandemic’s effects and existing social-distancing techniques, this number will become much higher.
Virtual dressing rooms, which are the online equivalents of in-store changing rooms, blur the lines between digital and real experiences by allowing consumers to “try on” shoes , apparel, and cosmetics without leaving their homes.
Here are a few advantages of the following:
- Better user experience: Online shopping becomes more engaged, customers’ trust in their decisions grows, and the whole thing becomes more enjoyable in general.
- Accuracy of operations: The ability to precisely assess the number of requested items can cut return rates dramatically (for now, approximately 30 percent of all products ordered online are being returned due to incorrect fit or sizing)
- Real-time experience: Clothing try-on provides customers with a real-time idea of how their clothes would look like. When customers can see how the apparel suits their skin tone, body shape, height, and other characteristics, they are more inclined to buy the goods, resulting in increased sales.
- Availability of data: Retailers may collect real-time behavioral information from virtual changing rooms, giving them additional hints on how – and what – to promote to their customers.
- Simplified inventory planning: Inventory planning becomes much easier as a result of the analysis of shopping trends, which allows merchants to better understand what to maintain in stock for customers.
- Better customer experience: Customers who generally buy online may view and interact with items, in the same manner, they would in a physical store using augmented reality. As virtual reality’s capabilities develop, businesses may be able to use technology to connect with consumers in new ways.
- Caters to every type of customer: Last but not least, “contactless” dressing rooms in real stores should be mentioned. For a long time, so-called smart mirrors have been making progress — and will almost certainly continue to do so. Customers with a variety of specific requirements will find solutions like these very appealing.
Now You Know!
Virtual rooms and AR clothing technology is expanding at an unprecedented rate. Perhaps it’s not far before users of all types and businesses of all sizes will enjoy this tech.