Google is testing new Rewarded Ad Gate beta program for publishers

Last Updated on November 22, 2022 by Admin

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Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads.

How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.”

1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.
2. If the visitor chooses to view a short ad, a video or image ad will play for 30 seconds or less.
3. A “Thank you” message will appear after the ad is complete and the visitor will gain access to your site.
4. If the user chooses not to view a short ad, they won’t be able to access the site until their page views reset the following month or they choose to view the ad.

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Dig deeper. There is no info from Google on the new test, but you can read the post from WebmasterWorld.com here.

Why we care. If you’re a publisher, the new feature could be another option for you to further monetize your content. We’ll update this article with more information as soon as it becomes available.


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About The Author

Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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