Forest Essentials renews and expands natural cosmetics line

Natural personal care brand Forest Essentials has relaunched its natural cosmetics line featuring 20 skincare ingredients. The makeup line features two new subcategories and 14 new product variants to tap into the growing demand for natural beauty goods in India. 

“The lineup of your dreams has arrived,” announced Forest Essentials on Facebook. “Infused with 20 skin-loving ingredients it’s makeup that speaks to your skin.”
 
The makeup range features foundations, blushes, mascaras, lipsticks, and eyeliners among others in a selection of natural hues. With golden packaging and a premium aesthetic, the line is designed to integrate with the brand’s skincare line. 

“Amidst a surge of homegrown brands entering the natural makeup arena, Forest Essentials remains apart through a seamless blend of tradition, quality, and a holistic beauty ethos,” Forest Essentials’ chairperson and founder Mira Kulkarni told Elle India. “Our skincare-infused makeup formulations uniquely integrate Ayurvedic handmade practices, going beyond surface-level natural ingredients to offer a holistic approach rooted in centuries-old Indian traditions. Working with traditional Ayurvedic doctors enhances the authenticity and expertise of Forest Essentials’ natural makeup collection. In essence, Forest Essentials stands out by its unique approach of continually merging Ayurvedic heritage with a contemporary and luxurious beauty approach.”  
 
The brand’s new makeup collection is inspired by Estée Lauder Group of Companies’ chairman Leonard Lauder who suggested creating cosmetics which integrate Forest Essentials’ skincare solutions, according to Kulkarni. By expanding further into makeup, Forest Essentials aims to offer a holistic beauty solution for its customers.