Florence’s Pitti Uomo selects South Korean label Post Archive Faction as Guest Designer

Florence’s Pitti Uomo, one of the world’s premier menswear trade fairs, has selected Post Archive Faction as Guest Designer for its June 2025 edition. The emerging South Korean label, founded by designers Dongjoon Lim and Sookyo Jeong, is recognized for its avant-garde aesthetic and experimental approach to menswear. For the occasion, the brand will curate an exclusive event tailored for Pitti Uomo’s international audience.

“Over the past few seasons, we’ve placed special focus at Pitti on South Korea’s culture and aesthetic,” said Lapo Cianchi, Director of Communications and Events at Pitti Immagine. “It’s a growing market that holds significant importance for Italian fashion and the fair—particularly given the strong presence of journalists and industry professionals at Pitti Uomo. It’s also a rich territory for scouting new generations of fashion designers and creative talents who stand out for their versatility and ability to connect different artistic languages and fields.”

Often abbreviated as PAF, Post Archive Faction has gained recognition in recent seasons for redefining menswear with innovative materials, experimental techniques, and asymmetrical silhouettes. The brand’s visual language moves beyond K-pop and viral trends, favoring a distinct identity that blends archival references, sportswear elements, and conceptual design thinking.

The exclusive project designed for Pitti Uomo will reflect the shifting preferences of younger consumers and spotlight the creative momentum shaping the global menswear market.

“Post Archive Faction is the archive of the future,” said creative director Dongjoon Lim.