Five Ways To Make Business Presentations More Engaging And Memorable

Last Updated on May 17, 2022 by Andrew

It’s common knowledge that the corporate world can be pretty cutthroat, and to stand out, you need to go the extra mile always. 

Some of the brightest minds have entered the business world, bringing newer, more innovative ideas to the workplace. 

If you’re new to the corporate world, there are several vital tools you can employ to make your message stand out and make an impact. 

Presentations are an excellent way to present complex ideas catchy without overloading your colleagues and bosses with data. 

These ideas have helped change workplaces and take companies to new heights. However, making a catchy presentation is harder than it seems. 

Everything, from the slides you use to the data you add and the way you present, makes a huge difference. If you’re interested in learning how you can make your presentations more interesting, keep reading below. 

• Table of Contents

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  Pick a comfortable area 

When putting together a business presentation, you may not pay much attention to where you’re presenting. 

However, the aesthetics of the area you’re using while presenting can profoundly affect how your viewers react to your presentation. 

In many cases, a badly lit and badly decorated room can be extremely uncomfortable and negatively impact your presentation. 

So, before you start, you want to ensure you have a comfortable, aesthetically designed space to have the maximum impact.

However, arranging a private office space in a top-notch business district can be extremely challenging. 

Coworking spaces are an excellent alternative and let you work in some of the most thriving business districts at a fraction of the cost. 

When you rent a coworking space, you can expect a well-designed, conveniently-located space with all the modern amenities at your disposal. 

Presenting in such a location can help your business presentation make the greatest impact and remain memorable. 

• Be energetic 

Giving a presentation is as much about the vibes you bring as the content. If you aren’t enthusiastic and confident during your presentation, your listeners aren’t going to be engaged either, no matter how interesting the content is. 

If you present in an engaging, enthusiastic manner, you can make even the dullest subject matter seem fascinating to your listeners. 

Expressing your enthusiasm isn’t just limited to your tone. Instead, it also extends to your body language. 

When presenting, walk around, use gestures, and keep the audience engrossed with your body language. 

Even if you’re nervous, having a positive, upright posture, moving about, and maintaining eye contact can help you appear confident and in control. 

In contrast, if you speak in a low tone, remain rigid, and don’t make eye contact, your audience members will likely feel disengaged. 

• Don’t overload your presentation

If you’re presenting on a complex topic, you’ll likely have a ton of data to add. Even the most seemingly simple business presentations can require much research and preparation, and it can be easy to overload your presentation. 

When making a presentation, it’s important to remember to stay concise. For starters, you need to limit the number of slides you add. 

Even if you have a lot of data to cover, try to keep the number of slides limited to twenty. Any more than twenty slides, and you run the risk of exhausting your audience and them losing interest. 

Additionally, it’s also vital to never overload your slides. When working with a limited number of slides, you may feel tempted to add a ton of information to each slide. 

However, too much text can easily become overwhelming and drown out key stats and facts you want to highlight. 

Instead of adding long paragraphs, consider adding shorter sentences with highlighted important parts. 

• Cater to all learning styles 

A business presentation is all about catering to a diverse audience and ensuring that you can drive your message home. 

Whether it’s your colleagues, bosses, or business partners from across industries, you need to be able to connect with a diverse set of people. 

One of the best ways of doing so is catering to all forms of learning styles. Contrary to popular belief, learning styles are incredibly diverse and can include kinesthetic, auditory, visual, and reading/writing learners. 

When putting together a presentation, add other mediums apart from just text. Adding videos, podcasts, pictures, and even live demonstrations is easily one of the most effective ways of making your presentation more engaging. 

These additions can help break the monotony of a text-based presentation and help your audience remember your message more clearly. 

Live demonstrations, in particular, can help you show your audience just how powerful your ideas can be. 

• Tell a story

When putting together a business presentation, you may not feel like storytelling will help you out. 

However, some of the most remarkable and lucrative business ideas have been pitched through memorable stories. 

Steve Jobs is one of the most notable corporate storytellers, who historically pitched his ideas through memorable, powerful stories. 

Creating a story can help give your ideas a more engaging narrative. This narrative can stick better with your audience and allow them to form a deeper connection with what you’re presenting. 

You don’t always have to have a personal story to make your presentation seem more memorable. Instead, you can use storytelling metaphors to highlight how your product or services help overcome pressing issues. 

An emotional connection can be an excellent way to leave an impression on potential investors. So, when presenting, be sure to use evocative imagery, a vibrant tone, and stats and figures that can appeal to your audience’s emotions. 

You can also highlight personal issues which may have motivated you to work on or develop a particular project to show how it has real-world relevance. 

Conclusion 

Making a business presentation can seem daunting, but you can drive your message home with the proper research. 

Business presentations aren’t just about data and statistics, however. Focusing on these five pointers can help you make your message as memorable and engaging as possible and can help you ensure your idea gets the traction it deserves. 

By creating a compelling story, attractive slides, and using body language to your advantage, you can keep your audience captivated.