Recommendations roll out to Discovery campaigns

[ad_1] Google Ads has added recommendations to Discovery campaigns, the company announced Monday. In addition, the ability to automatically apply recommendations has rolled out to manager accounts and the platform is also adding more recommendations for Video campaigns. Why we care. Recommendations may help you troubleshoot your campaigns or identify opportunities for greater efficiency. However, […]

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Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

[ad_1] Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share […]

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