Caratlane expands festive jewellery portfolio with launch of Sol, Luna collections

Caratlane, an omnichannel jewellery retailer from the Tata Group has expanded its festive season offerings with the launch of two new collections Sol and Luna.

The collections inspired by nature’s celestial wonders have been launched ahead of the festive season that includes all the regional New Years and Akshaya Tritiya.

Sol jewellery line has been crafted in 18 karat yellow gold with diamonds & special-cut yellow gemstones while Luna features diamond-studded designs crafted in18 karat gold.

Commenting on the launch, Saumen Bhaumik, CEO managing director of Caratlane in a statement said, “At Caratlane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness.”

“Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points,” he added.

Caratlane has launched a high-visibility campaign that includes IPL sponsorship coupled with out of home advertisements in key markets and newspaper to boost visibility of its newly launched collections.

The Sol and Luna collections will be available online on the brand’s website and Caratlane stores across the country.